Tobacco shutter blinds in Supermarkets Feb 17, 2015 15:58:42 GMT
Post by Dan on Feb 17, 2015 15:58:42 GMT
I dont want this forum to focus particularly on the doom and gloom. The media is already full of this. But Smoking Culture has taken on a new twist in at least 1,000 years of use. Because of the shutter blinds in the eyes of a few people we elected in Europe, it means the packs we buy are now under wraps. Tobacco is a hugely important category for convenience stores. It accounts for a considerable proportion of sales, and of total cash takings, in very many outlets. Although the effect of this cover up wont be felt for a few years yet, it wont help the falling trend of pipe and cigar smoking across the globe. It wont stop supermarkets selling cigs, or butts appearing on the sidewalk.
I feel this measure will increase brand loyalty, as the variety of choice will only be available for a glimpse as the attendant rolls back the shutter. At the same time as the service becomes exclusive, there is nothing to stop a customer asking to be shown 'the whole range', and then the display opens up like a palace of colours and brands to the young and innocent. It reminds me of the 1930's when prohibition forced bar rooms into closets and hidden chambers. But unlike drinking, smoking too much doesnt make you stand up and fight the revolution single handedly in a drunken rage.
Just to note, will notice the blonde lady in the second photo above is perhaps an ideal cigarette girl; long blonde hair with a leopard pattern top. I think at least not all sales assistants need to be boring. She is also holding my brand. (edit: although I buy 100's, I dont like those 84mm stubbies).