Virginia Slims is a cigarette brand that is owned by Philip Morris. In the 1990s Virginia Slims presented its brand’s image as ”more pretentious, more image conscious, more self-absorbed, and older” than that of following ”It’s a Woman Thing” Virginia Slims campaign introduced in 1996. The campaign tried to make ”statements about today’s women that are universally understood”. Virginia Slims brand’s uniqueness developed by Leo Burnett stated, ”Virginia Slims… helps instill confidence in women by creating a ‘sense of belonging’ through relevant insights”.
Virginia Slims Superslims range are all white with a band the same colour as the pack design. In America the packs are known as Virgina Slims Superslims, but in Europe they also have Uno, and in Japan they have Duo - which I presume are the same.
The Japanese designs are exceptionally beautiful, but I also like the American designs as well. Compared to what we now have in the UK - which are all the same colour and covered with government spin and terrorism - the American packs feel retro and 70s and warm and friendly.