Post by Dan on Aug 1, 2017 18:17:57 GMT
Virginia Slims
Virginia Slims is a cigarette brand that is owned by Philip Morris. In the 1990s Virginia Slims presented its brand’s image as ”more pretentious, more image conscious, more self-absorbed, and older” than that of following ”It’s a Woman Thing” Virginia Slims campaign introduced in 1996. The campaign tried to make ”statements about today’s women that are universally understood”. Virginia Slims brand’s uniqueness developed by Leo Burnett stated, ”Virginia Slims… helps instill confidence in women by creating a ‘sense of belonging’ through relevant insights”.
Virginia Slims is a cigarette brand that is owned by Philip Morris. In the 1990s Virginia Slims presented its brand’s image as ”more pretentious, more image conscious, more self-absorbed, and older” than that of following ”It’s a Woman Thing” Virginia Slims campaign introduced in 1996. The campaign tried to make ”statements about today’s women that are universally understood”. Virginia Slims brand’s uniqueness developed by Leo Burnett stated, ”Virginia Slims… helps instill confidence in women by creating a ‘sense of belonging’ through relevant insights”.
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- the American packs feel retro and 70s and warm and friendly.
